Under Armour
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About Under Armour
Under Armour, Inc. develops, markets and distributes branded performance apparel, footwear and accessories for men, women and youth. It operates through the following segments: North America, EMEA, Asia Pacific, Latin America and Connected Fitness. The Connected Fitness segment offers digital fitness subscriptions, as well as digital advertising through its MapMyFitness, MyFitnessPal and Endomondo apps. The company was founded in 1996 by Kevin A. Plank and is headquartered in Baltimore, Maryland.
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